TSG Blog

The traditional business-to-business (B2B) and business-to-consumer (B2C) campaign models consist primarily of launching marketing campaigns to help drive new sales (i.e. email blasts, advertising, etc.).  The outcome being ultimately a transaction resulting in revenue generation (a sale) from an opportunity.  However, this week we met with two separate clients where the Salesforce.com marketing campaign functionality would be very powerful, but not in the same sense as the traditional B2B and B2C business models.  This blog will focus on why organizations may use the marketing campaign functions in Salesforce.com without having the traditional transactional (sale) outcome.

Continue reading ‘Non-Traditional Marketing Campaigns in Salesforce’

In the past week Salesforce.com published a stream of social media for the Spring ’12 Release, so we reviewed the videos and the release notes.  Our key takeaway for the upgrades of the Sales Cloud, Chatter, and Force.com was that Salesforce.com is focusing on system usability and upgrades to their social functions.  This blog will give what we believed were the key takeaways for the Spring ’12 Release.

Continue reading ‘Salesforce.com – Spring ’12: TSG Review’

A couple of weeks ago we posted a blog on Enterprise License Agreements (ELA) and our thoughts on the ELA model versus purchasing and adding licenses on an as needed basis.  This blog will focus on how the Salesforce.com license model works well for many of our clients and is an excellent example of an organization that focuses on selling user licenses rather than ELAs.

Continue reading ‘Salesforce.com – Licensing in the Cloud’